Study Of The Marketing Strategy Of The Import Market Of Coat Of Arms

The coat of arms according to statistics in China has more than ten thousand pieces,but has not formed a good inheritance.Internet search is also relatively active,and there are many young college students,perhaps associated with the best-selling novel and the TV series"Game of Thrones".Heraldry(coat of arms)is constituted according to certain rules,with the function of identification of hereditary color and symbol system.It plays an important role in inheriting family culture,enhancing family cohesion,promoting social stability,expanding international cultural exchanges and applying it to commercial areas.The coat of arms is still a new product in China,and the market is still in the incubation period.Therefore,this paper mainly studies the marketing strategies of the domestic market.Thesis mainly divided into six parts,the first part of the purpose and significance of topics,research objects and research methods,research logic and briefly summarized the main content;The second part of the paper involves the discussion and family emblem of arms and general marketing theory introduces the application situation in the cultural creativity,and the product life cycle stage location:in the life cycle of its early;The third part introduces the product of the crest and gives a brief introduction to the heraldry.The fourth part is the analysis of the market situation of the product of the emblem.The fifth part is the core of this article,based on the location of the life cycle of products,to analyze the internal and external environment of the product sales,develop crest courtyard and emblem of arms companies house of crest products in its marketing strategy,mainly from the price,channel,promotion of an greatly,it is concluded that the most suitable for the marketing of the product.The purpose of this research is based on the school crest and emblem of arms companies house of crest at present domestic product sales problems encountered in the course of study,through the analysis of the marketing system,to find more suitable for sales strategy,improve the product sales,promote enterprise development.