Research On Marketing Strategy Of L Company’s SSR Product In Introduction Period

As an important part of the enterprise strategy, marketing management plays a key role on the survival and development of enterprises, to a great extent. By now, there have been a lot of experts and scholars on the relative research from different Angles. The thesis mainly concerns a single product of China’s information security industry in introduction period. The thesis takes L Company as the example to study.Though combining the marketing management theory knowledge which has been learned during the graduate stage and the author’s marketing management experience for many years, the author has analyzed the international and domestic environment, and macroscopic and microcosmic environment of marketing management. Based on the present situation of the information security industry and L Company’s actual condition, the author puts forward the marketing management scheme of L Company’s SSR product in introduction period. The thesis uses many kinds of methods, such as the SWOT, PEST and so on. Otherwise, the author uses "4P" marketing strategy and product life cycle theory. All of these provides scientific and obtain sufficient basis for the research finding.The thesis provides marketing management scheme which will solves many problems about the L Company’s SSR product in marketing management. It helps to improve L Company’s brand influence in the industry, cause the stable growth of the enterprise benefit, and lay a solid foundation for the long-term development of the company.In short, the thesis will have a certain reference value on market promotion strategy formulation of a single product of China’s information security industry in introduction period.