| TF company is a collection of scientific research,design,production,sales,system integration as one of the high-tech enterprises.The company products include intelligent shelters,BRT bus rapid transit system,public bicycle rental management system,electric vehicle charging pile,smart lights,social parking lot management system such as the six major categories of industry solutions and intelligence hardware etc..Today,such as Mo-bike and other shared bike sharing and sharing electric bicycle,such as bamboo shoots after a spring rain like the emergence of competition environment,change quickly,TF company had to consider the company's sustainable development,so we must face the important task of strategic management.In this paper,the factors of macroscopic environment of TF company and the company's strategy and market position are analyzed deeply,using the PEST analysis method analysis of macro environment of politics,economy,technology and other factors,the use of Potter's five forces model analysis of IT industry competitive environment.Using the EFE matrix and the IFE matrix analysis method,the opportunities and threats of the company in the external environment and the strengths and weaknesses of the company are analyzed.Using SWOT analysis method,analysis and comparison of a variety of TF company's competitive strategy,combined with TF company's strengths and core competitiveness,and put forward the TF company should be taken in order to establish the high quality service brand to provide unified,standardization,product and scale of service differentiation competitive strategy,determine the TF company mission,vision and strategic development goals.This paper will discuss the implementation of TF company in the process of differentiation competitive strategy,to ensure the realization of the strategic objectives through adjusting the organizational structure,strengthen the management of human resources,strengthen technological innovation,strengthen the enterprise culture construction. |
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