Research On Current Status And Development Strategy Of Big Data Accurate Advertisement

Since 2012,Big Data has become an important method and means for the transformation of industries and the pursuit of innovation.The data analysis and processing ability emphasized by big data,in the huge amount of data,finds the connection between the data,finds the rules between the data,and extracts and analyzes the valuable data.Big data has the characteristics of integrity,cutting-edge,operability,and leadership.In the advertising field,the use of big data has brought profound changes to the operation,development,and transformation of the advertising industry.The future of big data accurate advertising has become more visible.Big Data Precision Advertising is a practice of advertising that big data technology plays in the advertising field.It is a technology-driven advertising that connects advertisers,audiences,and advertising trading platforms based on technology.Based on big data,cookie-based technology is used to develop full-network data tracking and analyze the specific behaviors of netizens on the Internet.For Internet users to portray images,netizens have become more three-dimensional and transparent,thus discovering the actual needs of netizens.Big Data Precision Advertising has greatly increased the arrival rate of ads and the exposure rate of consumers' exposure to advertising,further highlighting the value of advertising.At present,large amounts of data derived,large data,and high-tech cloud computing are widely used.Research on accurate advertisement of big data plays an important role in deeply grasping the reality of advertising in China.Based on the theoretical basis of market segmentation theory,use a nd satisfaction theory,and long tail theory,this article first clarifies the current situation of big data accurate advertising,and defines its evolution process,main types,bidding methods,and the industrial chain operation process.Based on this,co mbined with specific cases,it analyzes the characteristics of transparent advertisement audiences,individual advertising ideas,scientific advertising decisions,accurate advertisement placement,and effective advertising effects in the process of dissemination of big data accurate advertisements..Secondly,in light of the current development of big data and accurate advertising,it is proposed that big data accurate advertisements have the problems of content distortion,weak interactive advertising,data fraud,and data leakage,and put forward corresponding countermeasures and suggestions.