| The fire-fighting industry is a special industry for public security and an important means to ensure the development of the national economy and the normal operation of the society.In recent years,with the accelerating pace of urbanization,the state has continuously increased its investment in infrastructure.The people’s demand for fire safety has been continuously expanding,and the demand for fire protection industry is also growing.The fire-fighting industry has become an important part of China’s economy.The future of fire protection will face a vast opportunity.Since the reform and opening up,China’s fire protection industry has achieved rapid development.Fire-fighting production enterprises from the beginning of the reform of more than 100 to 5,000 companies in 2008,the market by 2017 has about 20,000,in recent years,China’s annual growth rate of fire-fighting products market sales reached 17%-20%.The fire protection industry has shown a momentum of rapid development.In 2017,the sales scale of China’ s fire protection products market is about RMB 240 billion.There are about 20,000 enterprises of various types of fire protection products in China.The existing fire protection enterprises can be roughly divided into five categories:fire equipment manufacturers,fire engineering companies,and fire protection and maintenance.Enterprises,fire detection companies,fire equipment providers.Firefighting production companies include the ability to produce fixed fire-fighting equipment,smoke alarms,and fire alarm equipment.Fire-fighting equipment companies produce fire-fighting vehicles,fire-fighting fire fighting robots,and personal fire-fighting equipment.Firefighting engineering company is an enterprise that possesses the professional contracting qualification of firefighting facilities engineering.It can provide professional design,construction and installation of firefighting facilities engineering,as well as after-sale maintenance and other services.Fire protection and maintenance companies are responsible for the maintenance and maintenance of fire protection systems.Firefighting inspection is to test the technical performance indicators of firefighting facilities to determine whether the firefighting facilities meet the specifications and requirements.After years of development,the categories of fire protection products in our country are relatively complete,and the industry has begun to take shape.At present,most of the domestic fire protection products have achieved technology and standardization.However,the industry is also faced with the problems of excessive low-end products,serious homogeneity,and low product technology content.The report of the 19th CPC National Congress explicitly proposed to speed up the construction of a "wisdom society." It shows the country ’ s confidence and determination to develop a smart economy.Smart fire is an important part of a smart society.The intelligent development of the fire protection industry will become the future development trend.At present,new generations of new information technologies such as big data,cloud computing,the Internet of Things,and the Internet have achieved rapid integration with the fire protection industry and have given birth to a number of intelligent fire protection products with high technological content.As urbanization continues to advance,the country ’ s investment in infrastructure continues to increase,and the fire protection market will increase.With the rapid iteration of new technologies and the rapid advancement of urbanization,the survival and development environment of existing fire protection companies has changed,and the fire protection industry will face new adjustments.In the future,the degree of differentiation in the fire protection industry will rapidly expand,and the survival of the inferior in the industry will certainly accelerate.Under this background,Company A should seize the vast market opportunities in the market,accelerate the integration of products with new technologies and new processes,and increase the high technological content and added value of products.The focus will be on the rapid improvement and promotion of smart firefighting products based on smart firefighting platform services.At the same time,we must accurately grasp the market development situation,future trends combined with their own reality,and focus on the layout of future innovative businesses with market competitive advantages,that is,focusing on building scientific research,design,manufacturing,construction,installation,maintenance,after-sales,and fire prevention consulting.In order to get rid of competition in the Red Sea,realize business innovation,and shape its own competitiveness,the service companies will be in an invincible position in market competition.This article takes A Fire Protection Co.,Ltd.as an example.It first introduces the competitive strategy adopted by Company A and analyzes the outstanding issues that restrict the improvement of the company’s competitiveness.Second,it uses the PEST analysis method and the Five Forces Model to analyze the external characteristics of the fire protection industry from resources.From the point of view of capabilities and capabilities,Company A conducts internal analysis and uses SWOT analysis to analyze the company’s internal resources and advantages and disadvantages.We proposed four strategies,from strengthening marketing capabilities,establishing an integrated business model for fire protection services,strengthening research and development capabilities,and building high-quality fire services,to improve A’s market competitiveness.Finally,four safeguard measures to improve the competitiveness of Company A are presented:optimizing the organizational structure of the business department,making full use of external resources,strengthening brand building,and fostering corporate culture.In the new situation,the survival and development environment of fire-fighting companies has undergone tremendous changes.With the dual role of huge market demand and new technologies,the fire fighting market differentiation will be increasingly accelerated,and the survival of the fittest will be accelerated.This article analyzes the external competition environment,internal problems of the Company A and enhances the competitiveness of the Company A.It can provide reference for other fire protection companies to enhance their competitiveness.This will enable the market to achieve product and business innovation and realize healthy industry orderliness.Development has a certain practical significance. |
