Intelligent Mobile Communications Equipment Market Competition Strategy Research

With the global intelligent mobile phone development, intelligent mobile phone functions more and more rich. The present consumers aware of intelligent mobile phone mobile phone compared to traditional advantage, intelligent mobile phone has been gradually replacing the traditional feature phone. This paper focuses on the analysis of lenovo mobile phone as the representative of the intelligent mobile phone several competitive strategy:the general competition strategy, competition of low cost strategy and dynamic competitive strategy. At present mobile phone market is characterized by a concentration more decentralized, in intelligent mobile phone industry, has the following types:a participant, with apple and Nokia represented leader; two, Samsung, HTC as the representative of the followers; three, Huawei, ZTE, Lenovo as the representative of the domestic independent research and development. Each of them using different strategies for competition in the industry, rely on a number of new products have corresponding price strategies and jointly promote the intelligent mobile phone sales continue to rise. The intelligent mobile phone competition within the industry trend has been achieved turn white-hot degree, many foreign brands into the strong, domestic two or three line brands continue to promote the brand and price strategy, major operators to offer a variety of preferential subsidies calls and other low consumption1000yuan custom-built mobile phone, the mobile phone brand manufacturers to bring the pressure of competition and Thinking enterprise high-speed development or is difficult to rely on the competitive strategy of vital importance. At present the major Brand Company have attached great importance to different models of brand competition strategy, products in the market can gain the real test, all sales models and inventory products in competitive strategy will be reflected, according to the reasons we can think of different manufacturers, to follow-up product promotion the positioning of the role of reference guide.This thesis research and writing in a large number of data and in-depth interviews with senior members of the industry on the basis of, in under the guidance of instructors, with nearly8years of mobile phone industry work experience as well as MBA systematic knowledge and methods, so the intelligent machine competition strategy can more accurately grasp and description. This thesis is to associate A789intelligent mobile phone as an example, with the corresponding corporate competitive strategy theory, formulate specific implementation plan, and the program after the implementation of the foreseeable future, the corresponding countermeasure of the problem as the research done in this.