| With the development of science and technology and the renewal of the concept of the network world,the status and function of the network domain name,as one of the important intangible assets of the enterprise,is constantly changing.It is in this changing background that this paper provides a space for discussion and analysis.This paper takes the domain name as the research object,mainly discusses the method of evaluating the value of the domain name owned by the enterprise in the early stage of its growth based on the current market environment.The author mainly use the literature research method and the comparative research method carries on the thorough research to the network domain name,through combs to the massive literature and the scholar’s research result,under the current domain name market environment,unifies the present network domain name development situation.Taking the foundation of network domain name as the starting point,summarizing the structural characteristics of domain name,combining the definition and characteristics of intangible assets,this paper discusses whether the domain name has the characteristics of intangibility,exclusiveness,dependence,self-increment and uncertainty of income,etc.This paper discusses whether the network domain name belongs to the intangible assets,and then determines that the network domain name is also one of the intangible assets,which can be evaluated as the intangible assets,and then analyzes the influencing factors of the domain name value in detail.From different factors,such as the structure of domain name,the influence of network domain name,the enterprise factor of owning domain name and the market environment factor of domain name,this paper analyzes the influence on the value of network domain name from different angles.Then,by analyzing the characteristics of traditional evaluation methods and their shortcomings,the paper summarizes the evaluation methods for different situations of network domain names.Finally,through combing the related research results of the network domain name According to the current situation of the Internet domain name trading market and the latest development of the Internet,this paper puts forward the 6Cplus synthesis method which is suitable for the current network domain name trading market.In order to make up for the shortcomings of the existing methods and adapt to the current network domain name trading environment,the 6Cplus evaluation method is elaborated in detail,and the case is verified to provide suggestions for the construction of the value evaluation method of the network domain name.With the rapid development of the Internet world,the number of Internet domain names is no longer the same as that of the previous years,so the names of domain names are more complicated,and the composition of the domain names is much different from that of the earlier domain names.The online domain name trading market is becoming more active and perfect,and the original influencing factors of the 4C synthesis method will no longer be able to comprehensively and scientifically analyze the value of a network domain name in the new environment.Through the research of the current domain name trading market environment,the new understanding of the Internet for the network domain name,and the analysis of the original influencing factors,this paper puts forward seven new influencing factors of the network domain name.In order to adapt to the current network domain name market environment and the Internet environment,provide a new idea and direction for perfecting the value evaluation method of the network domain name.The emphasis of this paper is to discuss the value evaluation method of the domain name owned by the growing enterprise,but there is no detailed analysis and research on the domain name owned by the enterprise in other growing stage.It is hoped that in the future more scholars and experts will continue to study and explore the methods of valuation of domain names in other growing stages,which will contribute to the perfection of the valuation system of network domain names and the improvement of the market of domain name transactions. |
