Construction And Application Of Financial Risk Early Warning Model Of Chongqing AS Company

Chongqing AS Corporation is an advertising literary packaging and printing company which was invested and controlled by Chongqing SS Group.The company was established in 2001.During the development of more than 10 years,it used the advantage of relying on Chongqing SS Group to actively expand its market,printing on commodity labels,Commercial packaging cartons,merchandise gift boxes for production and business promotional advertising albums have a certain degree of competitiveness in the design and printing,and the scale of the company has also been expanding.However,in recent years,with the changes in the market environment of the entire industry,competition has become increasingly fierce.AS company also can not be independent,its profitability declines year by year.Although it has not yet reached the point of loss,financial risk issues continue to show up,so we must strengthen the effective control of financial risks.In order to control the financial risks,the early warning of financial risks is crucial.Through the financial risk warning,it can help the company to discover the possible financial risks in the company’s operation process timely,analyze the causes of financial risks,and when it has not caused any actual loss,the company’s business managers can take some measures timely to avoid the company come to crisis,and in this way to promote the normal operation of the company’s business activities.This article uses the literature research and investigation methods as well as the qualitative and quantitative combination method,in a large number of domestic and foreign review of the financial risk early warning model of relevant research and practice,on this basis putonghua forward the basic ideas and initial ideas for the construction of financial risk early warning model.At the same time,in the construction model,in order to find out the indicators and weights which are suitable for Chongqing AS company in terms of early warning indicators and weight determination,the company’s leaders and industry financial experts were investigated.Based on the investigation,the specific indicators and weights were determined by using the analytic hierarchy process.Specifically,firstly,this article analyzes the background and significance of the multiple-choice questions.Then it reviews the related research and practice of financial risk early warning both at home and abroad,and at the same time carries on the literature to summarize.On this basis,the basic research ideas and basic directions of this paper are put forward.Then in the second part,the relevant theories involved in thesis writing are analyzed.The basic theory of financial risk,the related theory of financial risk early warning,and the method of establishing the early warning model were analyzed.The third part is to analyze the source of the company’s financial risk in combination with the concrete case of Chongqing AS company,and then analyze the existing status of its risk early warning management and find out the existing problems.This raises the need for AS companies to establish early warning of financial risks.The fourth part is to construct Chongqing AS company financial risk early warning model,starting from the construction of index system to the concrete construction of the model and combining the company’s actual financial data to test to verify the feasibility and actual effect of the model.Finally,the relevant safeguard measures established by the model are proposed and corresponding suggestions are made.Through the research on the AS company’s financial risk early warning,we hope to play a useful reference for similar companies.