| At present,in china B2C e-commerce has been developing rapidly,and it infiltrates all kinds of business.B2C e-commerce’development can not do without supportment of logistics,but the logistics develops slowly,it can not adjust to B2C e-commerce’development.For the few large-scale and powerful B2C e-commerce companies have chosen self-logistics,but for the small and middle scale e-commerce companies prefer to choose professional 3PLcompany to distrbute.First,the paper begins to research the problem that B2C e-commerce suffers the bottleneck in logistics,and analyzes the research status at home and abord,considers that it is very importen for B2C e-commerce companies to choose 3PLcompany which has powerful logistics service capability.So they can concentrate on their core business,decrease the cost of logistics.This way,they will improve their competitiveness on the intence market,and win more and more clients.So how do B2C e-commerce companies choose a suitable 3PL company for oneself?Second,the paper analyzes concepts about B2C e-commerce,3PL,logistics service capability and evaluation method,refers to the research findings in the field and establishs an new evaluation system of B2C e-commerce company choosing 3PLcompany.According to character of B2C e-commerce’ environment,the paper adds to some new indexs,such as flexible index about satisfying custom and logistics information system and so on.The evaluation system is including 5 Second indexes,such as logistics service capability,customer service capability,cost of logistics,logistics of informatization level and enterprise capability.The paper uses the evaluation methods of Information Entropy and Grey Relational Analysis to analyze four special characteristics of 3PLcompanies.According to relational degree,B2C e-commerce company can choose the 3PLcompany which has the best powerful logistics service capability.Finaly,the paper come to a conclusion that the evaluation methods and the evalutions index system are effective,and can provide some reference and support when B2C e-commerce company chooses 3 PLcompany. |