Research On Comprehensive Evaluation And Promotion Path Of Financial Competitiveness Of Automobile Enterprises

The automotive industry has always been one of the country’s pillar industries.It has numerous capital and technology-intensive auto companies.With the increase of national income,cars have gradually transitioned from the previous luxury goods to the role of household necessities.Therefore,the competition among auto companies in the market has become increasingly fierce,and companies with low competitiveness are facing the risk of being eliminated by the market.Financial competitiveness,as an important core component of a company’s competitiveness,helps its managers understand their own level of financial competitiveness and plays a role in enhancing their financial competitiveness.As a state-owned automobile company strongly supported by the country,company C has a significant contribution to stabilizing social development and increasing the employment rate.To improve the financial competitiveness of Company C,it is necessary to identify its own deficiencies,identify its own status in the industry,and objectively recognize the gap between itself and the leading companies.At the same time,automotive listed companies are the leaders of the industry and occupy the majority of the automotive sales market.Their financial status has a major impact on the entire automotive industry.Therefore,research on listed companies including C companies will help improve the financial competitive ness of the auto industry and improve the financial competitiveness of company C.This article first elaborates the research results published by scholars at home and abroad on corporate competitiveness and financial competitiveness,and analyzes the differences between financial competitiveness and corporate competitiveness and their internal links.Secondly,on the basis of the research status,the selection of financial competitiveness evaluation indicators and the construction of the system were proposed.The sample data was collected from domestic A-share listed companies,and 23 automobile manufacturers including C companies were selected.Spss19.0 software,using factor analysis method to analyze the financial competitiveness of sample data,come to each company’s scores and rankings.Finally,combining the actual operation of company C,we analyzed the capabilities of each major factor and the comprehensive capabilities,compared and analyzed the company C with the leading companies in the industry,s ummed up the problems existing in company C,and put forward suggestions for improving the financial competitiveness.