The Impact Of Technological Ideology On Consumer Unethical Business Decision

Since the first industrial revolution,science and technology always plays an important role in the process of human social civilization.However,before the global informationization tide arrive,the public's understanding of science and technology is not specific.In recent years,because of the rapid development of the global economy,the scientific and technological products in daily life are becoming more and more abundant,and also,the general consumer's cognition of science and technology is also gradually deepening.Past research on science and technology focus on the development of the society in terms of the global technology specific impact and consumer preferences,which seldom focuses on the concept of science and technology's influence on consumer behavior.Actually,this technological concept shaped by technology consumption has a very strong influence on consumer behavior.Technology is a complex concept that contains very rich elements.Robert(2008)has put forward a detailed semantic relation graph of the concept of science and technology,and proved it through a series of in-depth interviews.He find that the average consumer may have four kinds of concepts of science and technology-technology brings social progress,science and technology will improve the work efficiency,science and technology will lead to a series of social adverse reactions,and science and technology will provide diversified way of entertainment.Based on the results of previous studies,we find that different technology concepts are all closely related to moral issues.Therefore,from the viewpoint of science and technology,this paper probes into the ethical behavior of marketing in the way of quantitative research.Experiment 1 have demonstrated the main effect of technology on unethical business decisions,that is,technology makes it easier for people to make unethical business decisions.Experiment 2 verifies the mediating effect of "efficiency" by measurement,that is,technology makes people automatically think of efficiency,and efficiency thinking leads to unethical business decision behavior.Experiment 3 make subjects recall "technology and efficiency" and the feeling of "science,technology and monitoring" to manipulate the connection between different concepts,found that only when the associated with the efficiency of science and technology,will make people make unethical business practices.The empirical research part mainly adopts the method of experiment and recruits the subjects through Amazon's Mechanical Turk.