Jintaisiheyua Hotel Marketing Strategy

In the 21st century,tourism industry is growing rapidly with the development of the Chinese sustainable economy.Hospitality industry,as the masterpiece of the tourism,has expanded largely as well.In order to stand out from the fierce competition,the hotel management has been extremely innovative.Golden Tide Group,as the'City Service Provider" locally in Beijing,is aiming to fully utilize the "The Thirteenth 5-years Plan",devoting itself to the booming travel and hospitality industry with the company culture of "Always Be Innovative" and "Go Above and Beyond".On one hand,striving to be the top,the travel business will be taking advantages of extensive resources to optimize procedures and designs.On the other hand,the hotel business will be improving management and operation efficiency in their specialty to accelerate the chain development and create a distinctive company brand.The article analyzes Golden Tide's data from its establishment,including economy trend,product differentiation,distribution channels along with sales trend and human resources' management to seek out the opportunities and challenges from the hotel operations.In addition,the author also takes considerations of China's unique economy style with specific policies and procedures into the analysis to make the plan more efficient and reliable.Detailing the market segmentation and exploring cultural difference are keys to combine "Culture" and "Experience" into hotel products.It is also discussed how to select appropriate marketing channels and explore potential customers' needs.Different strategies for operation of Courtyard Hotel is studied in-depth,which the author believe will become Golden Tide's competitive advantage to fulfill the various market demand.