The Impact Of Entrepreneurial Alertness On Entrepreneurial Opportunity Identification In Dynamic Environment

China's current economic development situation is not optimistic,facing a series of difficulties,and China has been at the bottom of the industrial chain and value chain of the world economy.The market share grabbed is not commensurate with the high paid labor.In addition,the world economic recovery is weak,and China's economy is facing difficulties of transformation and downloading of economic burden.Under.the background of current economic development,China's economic development is in urgent need of finding new kinetic energy.Therefore,"mass entrepreneurship and innovation" will take the lead.In recent years,the rise of China and entrepreneurs around the world made many successful cases,changes in technology,as well as the lower threshold of entrepreneurship,stimulate the entrepreneurial enthusiasm.However,entrepreneurship is not an easy thing to let,planning from many aspects,especially the entrepreneurial opportunity recognition is entrepreneurs must first decide what,a little careless,then Spilled water cannot be gathered up.Therefore,the research on entrepreneurial opportunity identification will become more important,with research on entrepreneurs and entrepreneurial opportunity recognition in recent years,limited to the characteristics of entrepreneurs entrepreneurial alertness but on the opposite,a study on entrepreneurial opportunity identification,and limited to small space magazine articles,not discussed deeply and perfect.Therefore,this paper makes a study and analysis of entrepreneurial opportunity identification based on the perspective of entrepreneurs' vigilance.Based on the above research background,puts forward the dynamic environment under the background of entrepreneurial alertness impact on entrepreneurial opportunity identification between the thesis and the dynamic environment and entrepreneurial alertness as two in the antecedents of entrepreneurial opportunity identification,mechanism demonstration effect on entrepreneurial opportunity identification.In the middle,the objective control variable of the entrepreneur is introduced into the supplementary argument.Through the methods of interview and questionnaire,the data are collected and the SPSS software is used to deal with the questionnaire data,and the following conclusions are drawn:1.The dynamic environment has a direct impact on the entrepreneur's alertness and entrepreneurial opportunity identification,especially the chain effect brought by technological change,which has made adjustments to all aspects of entrepreneurial alertness,especially the information processing ability and social network.Technological change has increased the sensitivity of entrepreneurial opportunity identification,but it also needs to pay attention to the profitability risk of business opportunities brought by technological change.2.The vigilance of the entrepreneur has a relative influence on the identification of entrepreneurial opportunity.Although the factors related to entrepreneurs seem to be common sense,the results show that prior knowledge is not directly related to entrepreneurial earnings,and the stronger achievement motivation does not necessarily mean the possibility of success.However,there is a subtle relationship between the lack of social network and the identification of entrepreneurial knowledge.3.Entrepreneurial opportunity recognition is divided into two dimensions:profitability and feasibility based on the theory of scholars.In the process of demonstration,we find that environmental factors and entrepreneurial vigilance factors have positive and negative effects on them.Therefore,the choice of business opportunities should be balanced to balance the profitability and feasibility,so that the risk of entrepreneurship can be avoided.Finally,this paper discusses the theoretical and practical significance,and puts forward the shortcomings of the research and the future research prospects.It provides a certain reference value for the entrepreneurs who are expected to join the entrepreneurial ranks.