Research On The Influence Of Entrepreneurs' External Social Capital On Entrepreneurial Opportunity Recognition

Entrepreneurship plays an important role in promoting the economic development,prosperity of market economy and achieving wealth growth.In recent years,with the great atmosphere of the Internet popularizing,emerging companies emerge in endlessly,entrepreneurship seems to become an easy thing.At the same time,the enthusiasm for entrepreneurship is also unprecedented upsurge,especially the proposed policy of "mass entrepreneurship,multitude innovation" has put our country into a era of "everyone may startup and everyone can startup" all the time.In the face of social entrepreneurship boom,many entrepreneurs scrappy,and hope that they will be victorious in the fierce market competition.Therefore,they sought to chase for profitable business opportunities,and feel them.But the harsh reality let them know clearly to identify entrepreneurial opportunities and entrepreneurial success is not an easy thing.Especially in the situation of China's transitional economies,how to identify entrepreneurial opportunities and how to start a business successfully has become a issue of common concerns in the academic researchers and entrepreneurs.Based on this point,this paper combined with the unique content“relations,human feelings,circles "of China's national conditions,from the perspective of the entrepreneurs' external social capital,analyze its effect on entrepreneurial opportunity recognition deeply,reveal the regulating effect of entrepreneurs' resource integrative and opportunity cognitive ability between entrepreneurs' external social capital and entrepreneurial opportunity recognition.Subsequently,in order to define and measure research variable in this paper,we distribute a large number of survey questionnaires through four channels,and visit some companies,ended up with 182 valid questionnaire responses.This research adopts the SPSS 20.0 factor analysis of data and descriptive statistics,and on this basis,through the construction of a structural equation model method,and the main effect of theoretical model in this paper is verified by AMOS 17.0,and the regulation effect of theoretical model in this paper is verified by multiple linear regression method.Finally,we get the following conclusions:? the network scale,network resource of entrepreneurs' external social capital has a positive effect on entrepreneurial opportunity recognition,however,the network intensity of entrepreneurs' external social capital influencing on entrepreneurial opportunity recognition is no significant;?entrepreneurs' resource integrative ability positively adjust the relationship between the network scale,network resources of entrepreneurs' external social capital and entrepreneurial opportunity recognition,the regulation effect between the intensity of the network and entrepreneurial opportunity recognition is not significant;? the regulation effect of entrepreneurs' opportunity cognitive ability between entrepreneurs'external social capital and entrepreneurial opportunity recognition is no significant.