Research On Evaluation Index System Of User Innovation Community

In the background of mass entrepreneurship and innovation,innovation has become the breakthrough point of enterprise transformation and development,and with the development of information technology,the era of network economy came into being.The users become the important force of enterprise innovation instead of the product users.It is regarded as the main mode of the future competition to invite users to participate in the value co-creation.The user's requirements for products and services innovation is becoming more and more high,and the role of the user is transforming the consumers into prosumers.More and more enterprise user innovation network based on the construction of Internet virtual community,named the user innovation community as a special type of online community,and it is the realization of user innovation to meet the user's demand for innovation,promoting interactive innovation between enterprise and user,users and users.Research on user innovation community of the domestic and foreign scholarsis much participation motivation from the user's point of view,interactive sharing,user satisfaction and other factors,which lack of related empirical research on evaluation index system.This study makes up for the shortcomings of previous studies,with the following innovations:(1)It is designed to measure the basic situation,the user innovation community members and the performance evaluation index system.The research of previous scholars rarely involved the evaluation of user innovation community and this paper combined with previous literature research and the actual situation of the community that were selected the objective of the warranty,and improved continuously in the study.Companies will be able to use the index system to evaluate the online community.(2)From the double perspectives of community members and enterprises,the evaluation index system of user innovative community evaluation was put forward.The previous research mostly from the perspective of members,ignored the community's value to the enterprise.In this paper,double deck angle of view is adopted to improve the construction of index system.The significance of this paper in theory helps to improve the user innovation theory research,create rich value and open innovation theory,provide new ideas for the research on the innovation of community of users,from the point of practice,it helps to promote the enterprises to pay attention to the user innovation and user innovation community,improve the community operation and maintenance,upgrade experience and satisfaction of users.The main content of this thesis consists of six parts:the first part including research background,methods,possible innovation,structural arrangement.The second part is a literature review of user innovation,user innovation community and related research.The third part puts forward the evaluation index system.The fourth part is to use AHP to construct the weight of the evaluation index system.The fifth part is about the empirical research,evaluation of the millet community and the Haier community.The sixth part is to discuss the conclusions of the study,to explain the management implications and limitations of this study and to prospect the future research.The conclusions of this paper are summarized as follows:(1)This paper proposed a set of suitable for user innovation community scientific evaluation system,including the main body of innovation,innovation organization and innovation performance of first class indexes dimensions and 9 second class indexes dimensions,including user interaction,user experience,user behavior,community construction,community management,information quality,technical support,process performance,result performance and 28 third class indexes dimensions,including self-efficiency,homogeneity,community identity,functional experience,emotional experience,cognitive experience,social experience,sharing,studying,proposing,innovation,community size,community structure,community supervision,community incentives,idea adoption,content quality,efficiency quality,security,running speed,appearance design,innovation quality,innovation speed,market performance,competitive edge,outside evaluation,urgency degree of problem solving.The three dimensions of evaluation index structure covers the user,the community itself and performance with its reasonable evaluation structure,detailed evaluation content,wide coverage.(2)In the evaluation system,a target weight accounted for the largest proportion of the main innovation,the second is innovation organization,and finally is innovation performance,the weight setting reflects under the Internet era,users become they subject of innovation activities,the weight of the larger user innovation community as an important way for users to participate in enterprises innovation,its own organization construction naturally affects the running development of user innovation community.The participation of users is conducive to reducing company costs,improving enterprise efficiency and core competitiveness,and contributing to enterprise innovation.Therefore,the community performance is attracting more and more attention.(3)The introduction of empirical research,the model system of evaluation,selection of the most representative user community millet and Haier innovation community as the evaluation object,respectively,were interviewed to users and managers.From the statistical analysis of the questionnaire results and the comprehensive evaluation point of view,Xiaomi community evaluation scored slightly higher than the Haier community,both community scores are in general and better,indicating that the user innovation community are approved by users,initially played a role of innovation,also shows that the domestic community is still insufficient,enterprises need to continue to pay attention to development,the future user innovation community has so great potential for development.In summary,this paper argues that enterprises should pay attention to open innovation model through user innovation community,and attract users'participation according to user's characteristics and needs.Enterprises should also build or improve the user innovation community,improve the community operating mechanism,encourage participants in many ways,and play the role of innovative users.In practice,the enterprise can use the evaluation index system to evaluate the community,find out the deficiencies and improve it,and give full play to the role and value of the community.