Customer Demand Analysis And Marketing Strategy Research Of Mobile Communication Based On Large Data Of B Branch

With the rapid development of mobile Internet,China's major telecom operators have been standing on the big data outlet,The large-scale users of mobile operators provided abundant resources and data,and its depth and breadth are not comparable for many industries.At the same time,the demand for communication users is quietly changing,from the original single demand into complex demand,Demand is more individualized.In the new situation,if we can make rapid transition and make good use of the advantages of big data,it will bring more competitive advantages for telecom operators,so as to enhance customer satisfaction and create customer value.The China Mobile group Chongqing Co.Ltd.B branch(hereinafter referred to as the Chongqing mobile B branch)as the research object,to explore the communication operators to big data based on its own analysis and recognition on the needs of users,through large data mining and the user information,user segmentation,precision marketing and personalized service to help communication operators better.At the same time,based on big data for the industry to provide customers with more personalized and differentiated services to achieve value-added business.This paper reviews the relevant theories and research data analysis,analysis of the development trend of big data and the domestic and foreign operators based on the data exploration process,through the market environment analysis of the Chongqing mobile B branch by PEST,Michael Porter's Five Forces Model,SWOT and other tools,analysis of the development status of Chongqing Mobile B branch in marketing management and the existing problems.This paper is based on the Chongqing mobile B branch regional market analysis,through the analysis of the data based on customer demand,positioning more accurate,relevant product integration and adjustment of marketing strategy based on customer demand,in-depth analysis and mining customer needs to discuss on how to use big data,at the same time,based on the 4Ps theory make the marketing strategy improvement plan and implementation plan of Chongqing mobile B branch.Based on all kinds of data,this paper analyzes customer behavior,preferences,purchasing power and other dimensions,explores the real needs of customers.And through the role of big data in the industry analysis,study Chongqing mobile B Branch Marketing strategyand sales outstanding,and puts forward the optimized proposal for Chongqing mobile B Branch Marketing Strategy and mode,make enterprises more efficient to carry out business work,This paper hope that some research results can provide some reference for future development of communications operators.