| Pawn industry which has a long history was one of the oldest in the world.As a gradually formed in the economic development of various financing way,pawn is known as the ancestor of modern finance.With social development and the needs of the market economy,the modern pawn began to actively develop its support production in social economic life.Pawn rise again and get the social recognition.On the one hand,the pawn company is facing the development opportunities of the rapid development in social economy and increasingly maturing and perfecting of financing market.On the other hand,the uncertainty and complex market economy environment makes the company facing great stress and risk.Therefore,how to good use of the opportunities,overcome their own bottlenecks and constraints,help solve the financing problems of small and medium-sized enterprises,open up new financing channels for small and medium enterprises not only has a strong practical significance to Hunan Tongdali pawn company,and has more important strategic significance.In order to seek survival and development in such a complicated and changeable market environment,Hunan Tongdali pawn company have to combined with their own actual situation to choose and implement suitable development strategy.This paper using the modern management theory,including PEST analysis and SWOT analysis,analyzes the internal and external environment of the company.After investigation this paper argues that the company is in a rapid development stage and facing the good development opportunity.Thus the company can choose the development strategy of growth,in hope to find suitable development strategy for the company to provide some ideas and methods.At the same time,thorough deep research of the company,which reflects present situation and future development direction of the pawn industry,including the challenges and possible opportunities,this paper not only has a profound and great realistic significance on the company’s own development,but also help to trade provides referential experience and measures,to a certain extent promote the healthy development of the pawn industry. |
