The Influence Of Circulation Development On Consumption Upgrade

In recent years,consumer demand has become the most important driving force with the transformation and upgrading of domestic economic development model.How to achieve the improvement of consumer demand and the improvement of quality is the core point of social and economic work in the long term.However,there is a serious tendency of homogeneity in the domestic market.Enterprises rely too much on price means to ignore other improvements.Quality and performance of products can not meet the expectations of consumers,and more directly result in the inefficiency of social resources allocation.This is caused by the imbalance of the domestic supply and demand structure and forcing a considerable part of domestic demand(especially high-end consumer demand)to go overseas,hindering the expansion of domestic demand.Under such circumstances,how to find an effective path that can promote the efficient coordination of the production and marketing activities in the domestic market,make consumer demand play a full role on the economic stability and sustainable development is the future long-term economic work which needs to be solved.From the domestic and foreign research,there are many kinds of policy measures to upgrading the consumption.This paper summarizes the relevant literature on the upgrading of consumption and circulation industry.Among some measures such as expanding the scale of consumption,promoting trade integration,innovating the supply,balancing the supply and demand structure and so on.circulation as a bridge between production and consumption has become an important part to achieve consumption upgrade with the help of Internet.Therefore,this paper puts the research into the modern circulation perspective and studies the impact of circulation efficiency on domestic consumption upgrade from both theoretical analysis and empirical test.This paper puts forward that the popularization and application of the Internet can greatly improve the efficiency of the four elements of circulation and transform the supply chain structure.It can also make full use of the production and marketing collaboration function of circulation so as not only to improve the circulation efficiency,but also to provide protection for the consumption upgrade.The basic structure of this paper is as follows:First of all,this paper expounds the current domestic situation and the dilemma of consumption in order to lead to the circulation function,and analyzes the relationship between circulation and consumption upgrade under the internet background.Internet technology provides an indispensable driving force to accelerate the four elements of circulation and improve circulation efficiency.With the power of the Internet,circulation can give full play to its function of convergence production and consumption,transfer demand and supply information to achieve consumption upgrade directly and indirectly.It can not only to enhance consumer demand but also improve the quality of supply,thus to achieve the effective matching between supply and demand,and ultimately promote consumption upgrade.Secondly,this paper sets circulation efficiency as the most essential manifestation of circulation activities,establishes an empirical model which integrates the selection methods of circulation efficiency of various scholars,constructs traditional and modern two types of reasonable circulation efficiency.It uses principal component analysis to reduce circulation indexes in 1990-2000 into a comprehensive index,it will be called the Traditional Circulation Efficiency.Similarly,join the Internet relevant technical indicators into the traditional circulation,the same ways to reduce circulation-related indicators in 2001-2015 years into a comprehensive index,known as Modern Circulation Efficiency.It studies the changes in circulation efficiency in recent years,and then explore the two types of indicators on the specific impact of consumer upgrades through regression analysis.Finally,the results show that the consumption upgrade breaks through the traditional concept of income-oriented and turns to the circulation field under the Internet background,especially the possibility of the continuous consumption upgrade brought by the circulation efficiency.The Internet makes full use of circulation collaboration efficiency through the transformation of the supply chain.It can also make circulation maximize the function of supply and demand supply chain collaboration,to enhance the collaboration efficiency of the entire supply chain,and ultimately to achieve the upgrading of consumption.On this basis,the paper argues that developing the circulation industry and improving circulation efficiency in the background of the Internet is an important measure to promote the consumption upgrading and stimulate the sustained economic growth.So we should pay attention to the leading position of the circulation industry,give full play to the collaborative function of the circulation.We are supposed to expand e-commerce actively,promote the innovation development of circulation,establish and improve all kinds of supply chain to promote supply chain collaboration efficiency,establish circulation information network and strengthen consumer safety supervision.