Heilongjiang LY Wind Power Company Development Strategy Research

Heilongjiang LY Wind Power Company is mainly to develop the wind power,with 23 subsidiaries and 15 power plant preparatory offices,now it has become a leading company in Heilongjiang province.However,as the enterprise developing,the company gradually facing many problems,such as the fund,operation,and increasing competition,all of these is mainly lack of competitive enterprise development strategy,so that the company is facing to the bottleneck of the development.The target of this study is to make a competitive and clear development strategy for Heilongjiang LY Wind Power Company.First of all,this paper is mainly analyzing the environment of Heilongjiang LY Wind Power Company,studying the development problem of the company is facing,such as its own strengths and weaknesses.Using the PEST method and Porter Five models to analyze the Company’s external macro environment and the enterprise competition environment,and the company’s opportunities and threats.All of these will be the basis for making the development strategy of company.Secondly,the enterprise strategic targets and principles are based on the SWOT strategy,and the diversified development strategy,differentiation competitive strategy,multi-channel marketing strategy and personnel structure optimization strategy are made from the company level,business level and function level.Finally,the paper is based on adjusting the organizational structure,human resource system,capital,technology and management to ensure the development strategy implementation smoothly and strategic goals achieved for Heilongjiang LY Wind Power Company.This paper made a comprehensive,operable and scientific development strategy for Heilongjiang LY Wind Power Company,at the same time it can provide reference basis for other wind power construction enterprises.