A Research On The Problems And Strategies Of Retail Enterprises In Trading Area Of Shenyang Golden Corridor

Shenyang Golden Corridor is also known as Shenyang's central metropolitan corridor and Shenyang CBD.Today,it has become the life axis of Shenyang and the golden corridor that creates a brilliant new century.It is also an important part of Shenyang's urban development strategies.Through gradual development and transformation,Gold Corridor has become a modern urban business community which marks with trademark buildings,environmental ecology,road landscape,and an image demonstration center of international metropolis.Meanwhile,it has become the core control area of the city of northeast China.The development and construction of Shenyang Golden Corridor is an important strategic move from Shenyang municipal party committee and municipal government to cope with the competition and challenges,improve the function of central city,and promote city competitiveness,creating new forms and new investment hot spots.After more than ten years of construction,Golden Corridor has formed its own unique development features,making outstanding contributions to the economic construction of Shenyang city.This paper aims to fully describe the overall situation of the retail development of Golden Corridor business circle in Shenyang and explore its development path.Shenyang Golden Corridor are described emphatically the characteristics of the retail industry in this paper.It explores the development path,finds out the problems existing in the development of Shenyang Golden Corridor retailing and the main factors restricting the development.With reality,direction and tendency of the retail development of Shenyang Golden Corridor and carries on the preliminary judgment layout,and puts forward some countermeasures and suggestions.The thesis consists of five chapters.The first chapter introduces the background of topic selection,research significance,specific research methods and the innovation of this paper.The second chapter provides the theoretical basis for the retail development of Shenyang Golden Corridor.The third chapter introduces the basic condition of the development of the retail industry of Shenyang Golden Corridor.The fourth chapter analyzes the retail industry development of Shenyang Golden Corridor and puts forward the problems of development and explains the causes of the problems.The fifth chapter puts forward the countermeasures and suggestions for the retail industry development of Shenyang Golden Corridor trading area and the corresponding safeguard measures.The sixth chapter is the summary and prospect of the research conclusions.Based on the theory of differentiation strategy,this paper analyzes the development status of retail industry of Shenyang Golden Corridor and puts forward countermeasures and safeguards for the retail development of Shenyang Golden Corridor trading area.Using the concept of scientific development as guidance,based on principles of sustainable development,promote the retail grocery development of Shenyang Golden Corridor region,pulling the rapid economic growth of Shenyang city,shaping the good economic development pattern.