A Research On The Application Of The Integration Of Industry And Finance In The Apple's Asset-light Strategy

Although asset-light strategy is a kind of effective business strategy,but enterprise who take the asset-light strategy also can have some management problems such as lose control of the outsourcing business.Through integration of industry and finance,the core enterprise can exchange industry resources with financial resources to solve the control problems existing in the asset-light operation enterprise and take control of the industry group to lead contractual strategic alliance grow together.First,the thesis explained relative theories to explain that the mechanism that integration of industry and finance can help core enterprise solve the business risk of asset-light strategy's resource allocation model and lead the members of contractual strategic alliance grow together.Then,the thesis used the case analysis method to analyze the direction of enterprise resource allocation,the measure of enterprise resource allocation,the use of the integration of industry and finance tools in the process of Apple's asset-light strategy.Then,the thesis analyzed the reasons why the integration of industry and finance can help the asset-light strategy and made a theoretical analysis;the thesis analyzed the reasons why the integration of industry and finance can help the members of contractual strategic alliance grow together and made a theoretical analysis.Finally,the paper put forward the experience and suggestion of using the integration of industry and finance to drive asset-light operating strategy.The main conclusions of this paper is:? The integration of industry and finance contract can help Apple through the conversion of the financial resources and industrial resources to achieve industrial control;? The integration of industry and finance can overcome the risk issues that losing control in outsourcing business with asset-light strategy.It is a financial tool for asset-light enterprises to control business risk;?The integration of industry and finance that using protocol control rather than equity control to build contractual strategic alliance can overcome the problem that core enterprise of asset-light strategy is not suitable for the construction of equity contractual strategic alliances,and it can bring the members of the contractual strategic alliance to reduce the cost of resource exchange,to build industry barriers,to promote the unity of behavior of the members,to achieve the core technology sharing and R&D cost sharing,and ultimately promote the value of alliance members to grow together.In short,the financial assets provided by asset-light strategy can give the integration of industry and finance some financial resources,and the integration of industry and finance can solve the problem of using asset-light strategy.Using the integration of industry and finance to drive asset-light strategy has significant effect to increase return on investment of the enterprise.