Design And Application Of The Traditional Sichuan Embroidery Dermatoglyphic Patterns Of Carp In The Tourism Product

Shu embroidery art is a traditional handicraft technology,famous for one of the four embroideries as well as “Xiang embroidery,Su embroidery,Yue embroidery”.Along with the changes of the times and social development,the invariable Shu embroidery products limits its further development.We can apply the Shu embroidery to the development of tourism products to realize the Shu embroidery culture's inheritance and development,meanwhile,we can apply the design of the tourism products creatively and enrich the existing tourism products,thereby further boosting tourism development and building the “carp brand” catering to the market requirements and meeting the demand of people,which will improve the “carp” brand's economic and social benefit.Through studying current situation and development of Shu embroidery tourism products,taking the “Carp” brand as the carrier,the article puts forward how to use inheritance innovation to develop the tourism products.It also analyzes the Shu embroidery carp patterns and studies its cultural connotation and art-formed esthetic characteristics to make innovation in the aspects of pattern,color,craft,adornment,etc.It is to constantly develop the tourism products with the combination of modern aesthetic culture and Shu culture,and practically apply them to “Carp” brand tourism products.This paper makes a discussion from the following five aspects: First,the research background,content& significance,research status and research methods;Second,it makes a survey to Shu embroidery tourism products and concludes the uniqueness of the carp pattern in adapting to Shu embroidery tourism products.Third,it makes a detailed analysis of carp patterns & the aesthetic characteristics of its matching patterns,and the feasibility&the compatibility in the development of “Carp” brand.Fourth,it studies the carp patterns.Fifth,the Shu embroidery carp patterns' innovation research,design and application in tourism products.The products are creatively designed mainly from the following aspects of pattern,color,decoration content,and craft.Therefore,it not only promotes the traditional Shu embroidery,but also drives the growth of Shu tourism and the building of “Carp” brand,so as to improve the enterprise's economic and social benefits.