Research On Brand Design Of Agricultural Products Based On Intensification

In recent years,the rapid development of Shandong's tourism industry has driven the development of rural economy,but the development of agricultural products is still relatively lagging behind.The lack of innovation,weak brand awareness and relatively slow development of agricultural products make it difficult to meet the needs of consumers.Under the new environment,agricultural products need to change traditional methods and seek new promotion methods.The traditional agricultural product packaging is rough and not too fastidious,and the characteristic agricultural product does not have a unified brand logo.Under the new tourism situation,it is necessary to build up the brand of agricultural products so that agricultural products can move out of Shandong to the whole country.With the promotion of " friendly shandong" tourism brand,Shandong's tourism industry has developed while driving Shandong's economy to develop rapidly.Shandong agricultural products can rely on tourism to form intensive brand of agricultural products.This article is easy to study the brand design,packaging and promotion of intensive Wenchuang agricultural products,so that Shandong agricultural products can form a series of agricultural products with cultural and regional characteristics.Intensive brand building is to change disorderly and disorderly into unified and orderly.From small workshops to brand unification.This is more conducive to brand promotion.Secondly,strengthen the cultural creativity of agricultural products.Agricultural products themselves also have their own cultural characteristics,strengthen the regional cultural characteristics of agricultural products,and reflect Shandong's tourism culture.Strengthen the cultural creativity of agricultural products to make them have culture,connotation and temperature.Starting from the packaging of agricultural products,make agricultural products become part of tourist souvenirs,and make product packaging not only have practical significance but also have commemorative connotation.Finally,based on brand communication,the paper summarizes the impact of tourism on agricultural products,and reflects and promotes the design methods,design principles and design aesthetics of agricultural products packaging,as well as the artistic,cultural and regional characteristics of agricultural products.Shandong agricultural products have been characterized by lack of brands,and their brand awareness is weak.In order to improve the popularity of agricultural products,it is necessary to establish their own brands.Intensive brand creation of agricultural products is to solve the existing problems of agricultural products in Shandong,promote the sale of agricultural products,and then accelerate the rapid development of agricultural products in Shandong.