Study On The Strategic Choice Of Eco-agricultural Tourism Development In Wengyuan County

In our country comprehensive construction affluent society’s critical moment,need effective wengyuen county revitalize the original ecological agriculture tourism resources,natural resources,etc.,through the integration of optimization of resources to vigorously develop ecological agriculture tourism,create new advantages for wengyuen county.In theory,ecological agriculture tourism theory can be extended at a multi-level application,with a view to providing reference guidance for other regions.At the same time,in the practical level,wengyuen county of ecological agriculture tourism wengyuen to local economic development,the development of farmers’ income growth effect,and create employment opportunities for local,improve the gave birth to his environment and subtly increased the ecological protection consciousness of the masses.This paper mainly USES SWOT analysis method,literature research method and research method.Early I consult about wengyuen county development of ecological agriculture tourism literature,again on wengyuen county local field survey,carried out effective data collected and sorted,and then use the SWOT analysis method,analyzes wengyuen county of internal conditions of developing ecological agriculture tourism S and W as well as the external conditions and T O,looking for the development of the local core competitiveness.Among them,the advantages of developing eco-agriculture tourism(S)in onyuan county include:location advantage,natural resource advantage,agricultural foundation advantage and advantages of ecological and cultural tourism resources;(W)disadvantages: low brand awareness,fierce competition in surrounding cities,backward overall strength,fragile ecological environment,weak agricultural infrastructure and lack of tourism professionals;(0)the opportunity focuses on: the government policies strongly support,the pearl river delta industry transfer opportunity,the new process in construction progress;(T)the threat is mainly: regional competition strength enhancement,ecological agriculture tourism characteristic town impact.Based on two theoretical studies: sustainable development strategy and competitive advantage theory,this paper puts forward some Suggestions on developing eco-agriculture tourism in onyuan county.This paper promotes its development from the following four aspects: first,grasp external opportunities and give play to internal advantages;Second,take advantage of external opportunities to avoid internal disadvantages;Play an internal advantage to meet external challenges;Fourth,mitigate external threats and avoid internal disadvantages.