Research On Customer Satisfaction Of Rural E-commerce Platform In Hebei Province Based On AHP

Driven by the concept of "Mass entrepreneurship and innovation" and "Int ernet +",rural e-commerce platform has a hot development.However,the postdevelopment of the construction is less than satisfactory.Compared with the traditional store shopping,it is more difficult to get the recognition of most customers,meet their various needs and provide customers with better services,as well as to retain and stabilize customer source,establish long-term relationship.At this point,it is necessary to improve customer satisfaction.Customer satisfaction has gradually developed as core means of competition and development goal.Looking at the research results of domestic experts and scholars on e-commerce theory and customer value theory,few people research on customer satisfaction at the micro level of the enterprise from the perspective of farmers based on rural customer satisfaction.This paper takes ACSI Model as the basic theoretical model,and constructs the customer satisfaction model of the rural e-commerce service platform.Afterwards,the Analytic Hierarchy Process(AHP)is used to determine the main factors which affect customer satisfaction of rural e-commerce platform in the paper.And then,the paper designs a set of customer satisfaction strategy system and customer satisfaction evaluation system which has higher practical value and rationality,and also facilitates the self diagnosis of rural e-commerce platform.In this paper,it takes rural e-commerce platform of Ba Fang Lian Cai in Hebei province as the research object.A questionnaire survey is conducted.At last,according to the survey of Ba Fang Lian Cai in hebei province,some suggestions are put forward to improve customer satisfaction of rural e-commerce service platform.