The Transformation Strategy Of Heyuan Hotel Base On The Influence Of Internet+ Environment

For over 30 years of reform and opening-up,the domestic hotel industry has made great development,the number and size of Chinese hotel get rapid growth and expanding,the enthusiasm of domestic investment in the hotel industry,especially in recent years,the domestic high-grade hotel flock together,some area appears serious oversupply situation.Due to hotel low barriers to entry,some domestic hotel groups and independent hotels' scale is very small and lack of brand influence.In addition,in recent years some large foreign hotel management group get into China,they have their capital,technology,management advantages,in a planned way rapidly expand,accelerating the pace of development and expansion,the speed and quantity of entering China is growing every year,made the increasingly fierce competition in the hotel industry,because the international hotel group management has long history experience and through a long historical accumulation,especially with history of one hundred years of foreign hotel brands' management system and operation mode is more mature,they have more advantages in the competition,make the revenue of Chinese hotel enterprises rapidly decline.Entering the 21st century,the internal management of the hotel industry and great changes have taken place in the external environment,in the face of fierce market competition,the hotel should keep pace with The Times,must continuously introduce and update IT technology.In this respect,the international hotel group has already begun in brewing,such as:self-developed group global reservation system,building smart hotel,etc.In the current Internet + environment,the domestic single hotel is very incongruous,which directly affects the customer experience and operation benefit.This text set about from the Chinese hotel industry present situation,the thorough analysis,the features of foreign hotel,the hotel industry market competition,changes in consumer demand.In research methods:using the literature research,case analysis,statistical analysis method,etc.On the research angle,change traditional hotel only focus on high-end customers,meeting market,emphasize standardized services.But from the experience of the personalized requirements of customers,from how to establish the vacationing industry hotels attract mass consumption,put forward the cross-border cooperation,the common interests of mining between different industries,make the hotel become a platform,make hotel resources to be full use.Also through deeply SWOT analysis for hotel,from how to carry out service innovation,management innovation,marketing innovation to reinterpret the hotel operation and management philosophy.And based on the successful transition of Heyuan Royal Garden Hotel,makes the theory has well-founded and more persuasive.