The Research Of Hainan Changjiang Wetland Park On Marketing Strategy

In recent years,with the increasing material and cultural living standard,leisuretourism consumption has become a new lifestyle by the public.Tourism real estate in our country shows a prosperous development within this context.Between 2013 and2014,tourism real estate has changed fundamentally and lost steam in only one year,including the supporting space of consumption of which depends on the flow,the demand for tourism real estate and the living accommodation with the guidance of tourism.When there comes the double engine age--the creativity skills and the introducing force,single resources and products have been replaced by the perfect value chain.Therefore,comprehensive leisure-tourism projects will come into sharper focus in recent days,such as hot springs health,landscape resort,skiing and shopping.However,despite the tourism real has got into a new period of vigorous advancement,being lack of practice and specific subject areas are omitted.There has been a long lack of studies on development model,operating model,planning and promotion.All are similar in the development of most of the domestic tourism enterprises.With the Hainan Changjiang Wetland Park Project,this article is based on the theory between China and the West to analysis leisure-tourism and making some suggestions to the development in the future.Under the direction of marketing theory,this article will discuss the present situation and further development of the tourism real estate in Hainan Province.Meanwhile,the empirical research on the Hainan Changjiang Wetland Park Project will carry on by the theory and the practice.And through expound and analysis,this will bring a complete scheme for the Hainan Changjiang Wetland Park Project.