Research On Guangdong Unicom's Channel Transformation Strategy Under The Background Of “Internet +”

In March 2015,"Internet +" has been put forward for the first time in China's government work report,immediately become the focus of attention in various industries,domestic already elevated.And the "Internet+" action has been China's national development strategy.Telecom operators is the basis of the "Internet +" action force,and is the key to promote national industry innovation and development.Facing"Internet +",telecom operators' operating mode of transformation is not only the three major telecom operators of common demands,but also the ability to open and core competence into competitive advantage in the industry chain.Taking Guangdong Unicom as the research object,the transformation in the context of "Internet + " channel strategy has been carried on the thorough analysis,in order to offer beneficial reference to telecom operators transformation strategy.The main conclusions of this paper are as follows:(1)Facing "Internet +" Guangdong Unicom has been brought the huge challenge,which is included in the amalgamation of the Internet and traditional industries,under the increasingly fierce competition between Guangdong Unicom and other operators.At the same time,the related enterprise ownership began to compete for Internet industry chain,the Internet and the popularity of smart mobile Internet terminal consumption,make consumers use data channels threats to control.The reason for this is Guangdong Unicom under unprecedented pressure and challenges.(2)Facing "Internet +",Guangdong Unicom's development characteristics are that network is the fundamental of enterprise transformation,striving to build "Internet +"incubator-an open platform,has a strong industrial chain partners support.To this,Guangdong Unicom should fully recognize its advantages and efforts through the innovation of the products and services to eliminate weaknesses,focus on promoting the construction of electronic channels and the transformation of marketing channel,channel specialization operation.(3)Under the background of "Internet +" Guangdong Unicom channel transformation plan include:channel transformation orientation,channel structure,channel transformation strategy,expanding social marketing model transformation and electronic channels.This transformation scheme for "Internet +",are emphasizing the electronic channel,especially the expansion of social electronic channels,at the same time,emphasizing channels of information sharing,synergy and digital.(4)Under the background of "Internet +" Guangdong Unicom channel transformation implementation safeguard measures is to build an innovative organization,reshape the production management system and to define the service standards.