| Because the medium is the human extension,the development strategy of sensory needs into intelligent mobile phone brand has gradually attracted attention,but the relevant research is very lack,the intelligent mobile phone can meet user’s sensory needs,by more and more enterprises and academia.At the same time,it is different from the previous mobile marketing based on the traditional channel marketing research,this paper is based on the user’s sensory needs of smart phones.This paper argues that the user’s sensory needs have a very important impact on the smart phone market.Through the study of the classic models of the great success of the intelligent mobile phone brand,the reasons of success:all hardware and software product development based on the needs of the user senses extends,related mobile phone functions,meet the needs of users,in order to expand market share and brand influence.In the "extension" medium is the human point of view,to meet the needs of the industry development of the users’senses makes the development of major brands are not the same,some focus on the feelings of consumers hearing,some focus on visual perception.No matter what kind of development channels are closely linked to the needs of the user’s sensory core.In the relationship between consumption and production,intelligent mobile phone industry exhibition is the user demand based on sensory manufacturers,product development through technology,business to meet the user sales sensory wants profit by containing the scientific and technological content of products,a key role in the process of developing technology to upgrade.Finally,promote production and consumption.At the same time,this paper points out the direction of future research,and provides some enlightenment for the future research on sensory needs of smartphone users.To some extent,the development of smart phones is an extension of the human senses,the consumer’s sensory experience and affect consumer perception,judgment and behavior need to be integrated into the industry’s brand strategy.In this paper,combined with the relevant industry extension and extension of the intelligent mobile phone,mobile phone intelligent visual,auditory and tactile intelligent mobile phone function can upgrade the direction of research has been done,and discusses the possible future research in the field of intelligent mobile phone sensory marketing development direction. |
