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The Exploration Of The Marketing Model Of The Collection Of Small And Micro Fashion Items In The Community

Posted on:2018-11-06Degree:MasterType:Thesis
Country:ChinaCandidate:S W GuanFull Text:PDF
GTID:2359330542960554Subject:Design
Abstract/Summary:PDF Full Text Request
In recent years,the rapid development of China's real estate industry,to promote the majority of the city residents living in a complete business community.Accompanied by the accelerated pace of people's lives,prompted many people to give up shopping malls.The reason is the high price of goods in the mall,people have limited time,frequent sales of electricity and WeChat friends circle marketing hot.Many people have had online shopping and WeChat friends circle shopping experience,but the pursuit of fashion heart is still ready to make trouble.In order to solve this problem,the author will be WeChat friends circle marketing and community store WeChat payment,community store experience,the nearest shopping principles and neighborhoods to share the exchange and sharing.(Wechat)+ Experience +Emotion + Value-added Service(VAS)is a set of novel WEEV models for the community's small and trendy collection of goods.The pattern.In order to practice and demonstrate the above model,the author will set up in the residential area of the Le Chau fashion goods store as a case of practice,the model for testing,and achieved good results.WEEV portfolio marketing model has broad prospects for development,the model not only to live in the community residents to bring convenience to save time and money,but also can enhance the feelings between neighbors,but also for the community fashion operators to provide valuable reference The...
Keywords/Search Tags:Marketing model, friends circle, community fashion store, experience, collection
PDF Full Text Request
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