Study On Product Innovation Pathways For Zhaotai Biotechnology Co.,Ltd

Recently,Chinese government has gradually increased the support for biological medicine industry.Although the development of Chinese biological medicine industry makes great advances in recent years,there is still a gap compared with developed countries,since the industry in China lacks innovation.Under such circumstances,Zhaotai biotechnology co.,LTD.,have to think about how to seize the opportunity of policy support,as well as how to make full use of company's own advanced technology,and then produces good products.This paper analyzes the external environment and internal environment of the company.External environment,including policy environment,economic environment,social environment and technological environment.Internal environment,including the company's core competencies and strategic resources.The article analyzes the external and internal environment of Zhaotai biotechnology co.,LTD.,and finds out the strengths,weaknesses,opportunities and threats which the company is facing.Next,the SWOT analysis method is used to determine the direction of the company's product innovation strategy.Then,the study develops a products innovation design strategies for the company.First,the brand building strategy,the strategy includes brand positioning and brand promotion strategy,in order to quickly enhance the company's visibility in the industry The other is an integrate design strategy which recommends the company to integrate the advantages of Hunan Zhaotai Group's resources.Besides,we also propose a strategy about product development.Finally,the study puts forward concrete implementation objectives and steps of product innovation,as well as the corresponding protection measures from the perspective of technical,financial,human resources,production and quality assurance.By using the SWOT analysis method,research on product innovation strategy Zhaotai biotechnology company.The research results can help the company to translate technical advantages into product advantages,and ultimately into market advantages,enhance the core competitiveness of the company.At the same time,how to make and implement the product innovation strategy and realize the bigger and stronger enterprise goal has certain theoretical guiding significance to the new enterprise which is in the biological medicine industry.