Research On The Problems And Strategies Of Retail Business Marketing Channel For Shandong A Bank

Whether international or domestic banks,so many twists and turns,the road to development vary,but are from the last century began to enter the retail business.A hero of this article bank was established in 1996,market positioning is very close to the people to expand their retail business-"the people Bank" and "community banks." In large domestic state-owned banks are restructuring the occasion,A bank with its own characteristics of the development of the market for a full investigation to promote new banking products come out,is not limited to retail service brand development with the region on Building a cross-regional,diversified structure of industry brand objectives,and the commercial bank into a listed company.Innovation is an inexhaustible motive force for national development.In terms of innovation,the defects of small and medium sized commercial banks in the retail business on the product is in doubt,unable to achieve innovative achievements of bank pioneer can only passively follow the market development.The development of the retail banking business has a clear free state,no corresponding mechanism and organization to improve,innovation becomes difficult.The development of information technology in all walks of life to provide convenience,the same as the banking industry rapid development has laid a foundation.In a large amount of customers of the banks,the development of intelligent has become particularly important for the bank's retail business development.But in the retail banking business Marketing also exist some problems,such as now the retail business itself is not high technology,but also basically do not update the information technology,clinging to this piece of the sales line,online channels do not pay enough attention to exploration and development.Based on this environment and the retail banking business or a great relationship with the current market.The target must also achieve distance.From a marketing perspective,at this stage of the small and medium-sized retail banking marketing in the initial stage,marketing products,stable sales team has become a very important factor.This paper will mainly by the domestic and foreign commercial bank's retail business development characteristics and restricting factors as the theoretical basis,using PEST analysis and SWOT analysis of the two methods as the main research methods,from the relationship between government,industry scale,supply and demand,a customer needs to carry on the analysis and research of the retail business of A Bank of Shandong,development summarize the current A strategy of retail banking business,points out the advantages and disadvantages of the current retail business development of A bank,on the face of opportunities and potential threats,and according to the direction of the development of retail business of A bank put forward constructive views of the order of A bank listing some help Help,but also for the current retail industry has a certain reference value...