Research On User Experience Of Interactive Outdoor Advertising In The Context Of Digital Media

Interactive outdoor advertising in the digital media context is based on theories of communication,marketing,art design and information technology.Interactive outdoor advertising is a form of new media technology involved in creative advertising,in addition to using the real-time image capture technology to expand the user’s perceptual knowledge,also can undertake medium integration by using virtual reality technology,eye tracking technology,to create immersive environments such as interactive projection technology,based on human interaction advertising began to pay more attention to the interactivity and diversity.User experience is the leader of all design in the information technology age,and good user experience is the purpose and motivation of product marketing,information effective communication.Interactive outdoor advertising creation is in human-computer interaction in the general category,the basic unit of interaction is geared to the needs of users with the best experience,it is including the interface,the man-machine interaction and experience,the overall concept of interaction of body and mind.Interactive design has become a means of achieving user experience in a good direction,and is the most popular and effective way of the current user experience.This article through to the context of digital media interactive outdoor advertising development were analyzed,and further to define the concept of interactive outdoor advertising,the analysis way of user experience,user experience and experience aspects of an in-depth study of innovation strategy,find the value of user experience to create,interactive outdoor advertising for the center with the user experience will have the very big development space.