Research On The Overall Value Of Household Electrical Appliances Enterprises

Under the background of globalizationand economic globalization, international economic integration and other international economic activities involved in asset turnover are greatly increased, leading the international liquidity of assets.In the process of enterprise restructuring in China, it is necessary to estimate the value of assets. With thescope of assets evaluation expanding from the real property to personal property, intangible assets and enterprise overall value assessment fields, Enterprises pay more and more attention to the measure of its overall value, which promote the development of the enterprise value evaluation. As home appliance industry in China have a rapid development in economic society, it has accumulated a certain amount of capital, so it needs to seek expansion. In the process of expansion, the companies need to have a recognize of the enterprise’s value.But at present the studyon the enterprise value assessment theoriesof home appliance industry is not much, so it’s difficult to guide the development of evaluation practice.This paper starts from the basic concept of home appliance industry enterprise value assessment and evaluation methods. First, the papercollect and analyze the literature of the corresponding, make a clear cognition of the research statuson the enterprise value evaluation at home and abroad. Then put forward the existing problems in our country and the specific research train of thought.Based on the assessment of domestic theory and evaluation methods mentioned above, and combining with the characteristics of the development of home appliance industry and the present status, the paper put forward using the income approach to valuation and the combination of qualitative and quantitative analysis method to determine the specific model and the required parameters and ensure the scope of selection criteria. Third, the paper collectfinancial and non-financial dataof Qingdao Haier Group, using Gordon two-stage growth model to calculate Qingdao Haier Group enterprise value, the stock value and p/e ratio.By calculating, the assessment result is consistent with the market price, and it has the rationality.So we could make a conclusion that the income approach is suitable for the home appliance industry enterprise value evaluation.