The Application Of Precision Marketing In E-commerce

With the rapid development of the current Internet information age and the emergence and development of new Internet of Things technologies,people have gradually transformed from the passive provider of data to the initiative creator of data.In this case,the era of big data is also on schedule..With the advent of a new era,tremendous changes and powerful impacts have been brought about on people’s lifestyles,work habits,and modes of thinking.China’s e-commerce has become more mature,and e-commerce marketing has shifted from its traditional model to active innovation.Although precision marketing was mainly used in e-commerce activities in the past,it was limited by factors such as the technology foundation and data analysis capability at that time,and did not have enough technical capabilities and theoretical basis to dig out and utilize existing data in depth.This article uses a multi-angle analysis of the existing theory and actual situation of big data and precision marketing to analyze the impact of the big data era on e-commerce activities,and the impact of precision marketing on relevant consumer activities in the development of big data.In addition,based on the emerging marketing cases of three squirrels,millet mobile phones and other e-commerce industries,this paper explores the precise marketing strategies adopted by three squirrels and other brands in actual marketing activities,and discusses their outstanding experiences.Finally,based on current A relatively sophisticated mature and accurate marketing analysis was conducted.The business cases of three brands such as squirrels and millet were combined to discuss the corresponding inspirations of the precise marketing strategy.At the same time,the case analysis was used as a basis to gain inspiration,identify the defects and obtain reasonable opinions..In the analysis of the article,we conducted research on the theoretical basis and actual development,effectively combed the practical application of precision marketing,and summed up the corresponding development strategies.We hope that the promotion of e-commerce will affect the application of other modes,and electronic The innovation and application of business marketing means that expectations can achieve certain help.