Research On Scratch Tickets Consignment Strategy

With the continuous increase of domestic GDP,the sales of scratch tickets tickets continued to show negative growth.At the same time,sales of domestic scratch tickets tickets accounted for the overall sales of lottery tickets far below the general level of the world lottery tickets.Technological innovations often lead the market to change.The lottery industry also whispered under the influence of the Internet,using low-cost scratch tickets sales equipment,implementing an instant-on lottery sales model for omni-channel operations,and planning for scratch tickets sales.Implement strategies to catalyze commercialization and increase distribution efficiency.Scratch tickets sales are clearly attributed to commonweal,and once successful implementation can yield good social benefits.This article conducts a systematic strategy study of scratch tickets agency sales from a business perspective.Study the related literature on scratch tickets sales;analyze the internal and external influences of scratch tickets sales,analyze the policies involved in all aspects of scratch tickets sales,analyze the business model of scratch tickets sales,and present the scratch tickets Agency sales strategy.Finally,it is concluded that "lottery ticket sales agency has commercial value,accurate market economy positioning,reasonable implementation plan,good economic benefits,and significant social benefits.Therefore,the lottery sales agency strategy has the value of promotion."...