| Under the national strategy of "mass entrepreneurship and innovation" in our country,innovation has been a hot topic.Except for R&D innovation,schoolars now also pay attention to different non-R&D innovation patterns,such as external technology adoption,organizational innovation,marketing innovation,etc.According to these academic researches,non-R&D innovation can also bring benefits to enterprises.Now many small and medium-sized enterprises(SMEs)in China have conducted R&D innovation or non-R&D innovation more or less.The correct understanding of the interactive effect between R&D innovation and non-R&D innovation on enterprise performance can help the managers to make decisions and policy makers to take some actions.This article focuses on SMEs which perform R&D innovation practice and non-R&D innovation practice.This parper deals with the interactive effect between R&D innovation and non-R&D innovation on enterprise performance in our country’s SMEs.Is it complementary effect or substitution effect?Based on the existing theories and the case studies of Handu Group and Soton Dringking Straws,this study puts forward the model and hypothesis of non-R&D innovation and R&D innovation.Through 345 survey samples of SMEs in China,we conducted an empirical analysis.Firstly,we do exploratory factor analysis and get four kinds of typical types of SMEs’ innovation,namely external technology adoption and improvement,product and service customization,imitation innovation,organizational and market innovation.Followed by regression model,we find that external technology adoption,product and service customization,organizational innovation and marketing innovation and R&D innovation have significant substitution effect on innovation performance.But they have no siginificant interactive effect on financial performance. |
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