Strategy Analysis Of Chinese Enterprises' Overseas M&A

With the rapid development of China's economy and the global economic integration has become increasingly apparent.More and more domestic companies are setting up overseas markets and expanding the scale of their operations.Their investment objectives are to be globally targeted,and the quick and effective path to achieving these goals is to adopt overseas mergers and acquisitions.Then,our country has set off a series of overseas mergers and acquisitions frenzy in recent years.However,overseas mergers and acquisitions are different from mergers and acquisitions among domestic enterprises.Due to factors such as cross-national cultural,corporate culture differences and language communication obstacles,its success rate is very low.Therefore,through comparative analysis of past overseas M&A cases,summing up the successful experience of M&A cases and the lessons of M&A case and drawing inspiration is very necessary.This article looks at Haier's successful case of acquisitions of GE and the failure cases of TCL's acquisition of Thomson.It compares and analyzes the backgrounds,target companies,the ways and integration strategies in two cases,and using the data of two companies' financial statements and financial indicators to summarize the effectiveness of M&A.This part clearly compares the key factors affecting the success of acquisition.From the perspective of these key factors,we will provide suggestions for future M&A cases.This article uses three research methods.The first is the literature review method.Through the search for related documents of overseas M&A and two cases of acquisitions,we grasp the inevitability of overseas M&A and the merger and acquisition process of two cases.Second,the case analysis method,this article selects Haier's acquisitions of GE and TCL's acquisitions of Thomson and collects two years of financial statements,external documents related to the merger case.By a variety of perspectives Analysis,get a more profound and intuitive understanding of the key factors that determine the success of mergers.These two cases were selected because Haier and TCL are two giants in the household appliance industry and have gone through overseas M&A.The difference is that Haier's mergers was successful but TCL has failed.Finally,The quantitative analysis method.This article Select Haier's and TCL's financial data for two years of before and after the acquisition,observe the company's financial indicators and stock fluctuations,and summarize the effect of mergers and acquisitions in the two cases.This article takes Haier's acquisition of GE and TCL's acquisition of Thomson as the research objects.The research content mainly includes five parts:The first part: Introduction.First,the research background and research significance of the article are expounded.It briefly summarizes the basic theories about overseas acquisitions,the research content and methods of the articles,and the innovations and shortcomings of the selected topics.The second part: The overview of two M&A cases.It mainly introduces the specific case of these article,including Haier and TCL's corporate profile,GE and Thomson's corporate profile,and details of the two cases before and after the merger process.The third part: The case comparison analysis which is an innovative part of this article.Through the analysis of the case background,target companies,merger's ways and integration process,financial indicators of the M&A company,it compares Haier's merger of GE and TCL's merger of Thomson.Explore the reasons for success and failure and summarize the implications for overseas mergers and acquisitions.The fourth part: The Haier and TCL's overseas M&A inspirations.Getting a detailed list of Haier's success factors and TCL's failure factors of merger as the above chapter based.The fifth part:The Matters Concerning Overseas M&A which is a summary part of this article.Based on the above research contents,suggestions and opinions for overseas mergers and acquisitions are made from overseas merger and acquisition strategic plans,integration of target companies,and coordination of conflicts between the two parties.