Research On The Development Strategy Of Agricultural Products E-commerce Information Service In Heilongjiang Province

Heilongjiang Province has abundant agricultural resources,but it is plagued by many factors such as the imperfect distribution system of agricultural products and the unreasonable production structure which lead to serious overproduction phenomenon and restricts the development of agricultural products market in Heilongjiang Province.In recent years,with the rapid development of e-commerce,e-commerce technology has played an more important role in agricultural product marketing.It provided technical support to solve overproduction problem and sale difficulties.The development of e-commerce in agricultural products is an inevitable trend,and improvements have been made.Improving information service ability is an inevitable choice for the development of agricultural products e-commerce.This paper is divided into six parts.The first part summarizes the research significance,background,research content and framework of this paper,combs the previous results of the study,and puts forward the value of this study and the research plan.The second part elaborates the relevant theories of this thesis.The third part describes the principle and process of using SPSS 19.0 data analysis software to investigate the information demand of representative Internet sales platform users,and find out the main influencing factors that affect consumers' purchasing of agricultural products.The fourth part used SWOT method to analysis information service ability of Heilongjiang agricultural products e-commerce,and summarizes the advantages,disadvantages,opportunities and challenges The fifth part puts forward some suggestions for the development of e-commerce information service for agricultural products in Heilongjiang Province,highlighting that the government's guiding role,data mining and artificial intelligence services should be brought into full play,and agricultural product e-commerce information services should be improved with standardization and branding of agricultural products.Competitiveness,while strengthening and improving financial information services,provide information decision-making support services for the promotion of e-commerce development of Heilongjiang province agricultural products.The innovativeness of this dissertation is as follows:(1)Focused on the study of Heilongjiang agricultural products e-commerce information services,with distinctive local characteristics.(2)Put forward measures to improve e-commerce information service for agricultural products in Heilongjiang Province.(3)Integrate data analysis methods and tools into the study.There are still many shortcomings in the research of this thesis.I will continue to improve and continue to follow in my future study and work.