The Research On Improvement Of Company Strategy Of SANY Group

In recent years,due to the unstable international political and economic situation and the downward impact of the domestic economy,SANY HEAVY INDUSTRY CO.,LTD.not only faces the external pressure such as the sharp shrinkage of the construction machinery market,but also exposes many internal management problems such as low communication efficiency,SANY must optimize and improve its business strategy.Taking the management strategy of SANY as the research object,this paper comprehensively evaluates and analyzes the internal and external environment,advantages and potentials of SANY by using scientific methods,puts forward the improvement plan of operation strategy,and gives a series of more scientific suggestions for optimization of operation strategy.In this paper,the political,economic,social and technological environment faced by SANY was analyzed by the PEST method,the external commercial environment of SANY was analyzed with Porter's five forces model,and the opportunities and challenges faced by the SANY,as well as the advantages and disadvantages of the company was analyzed by the SWOT method.It is found that the main problems of SANY are: the technology and system advantages of competitors are rapidly lost;the original organizational structure and management strategy can not adapt to the current economic situation and industry competition requirements;Besides,internal operating probelmes,e.g.lack of key research and development capabilities,excessive management and high operating costs,are also indeitfied.Based on the above analyses,this paper puts forward a business strategy improvement plan,which consists of product and service optimization,organizational structure optimization,internationalization and information system optimization.This Plan focus on adjusting the overall business strategy and organizational structure of SANY,and aims to reshap its competitiveness,and to rebuild the power for SANY's booming and internation alization.