S Company Development Strategy Research

S company was established in March 2012,approved by the Harbin city government,took the Harbin city bus terminal construction,finance,property management,asset management tasks,have strong industry characteristics.At the same time,the government has adopted a fixed subsidy and PPP model in terms of the investment policy of transportation infrastructure,which has led to the company's dual objectives of public welfare and economy.In the fierce market competition and the reform of state-owned enterprises,in order to achieve the enterprise goals and sustainable development,it is necessary to develop a development strategy that suits its own characteristics.The paper with company strategic management related theory knowledge as a framework,based on the traffic infrastructure construction industry,the development trend of domestic industry development present situation,in S company as the research object,using PEST analysis model,five analysis model,the method of SWOT to analyze the internal and external environment and evaluation,the external environment including the macro environment and the external environment evaluation,internal environment including organizational structure,human resources,financial situation,the enterprise culture,and the corresponding internal environment evaluation.According to the company's internal and external environment analysis,establish corresponding SWOT matrix,put forward the company's strategic development target and strategy selection,formulated the” diversification as the core,to the reform and resource integration matching” the concrete implementation plan of the development strategy and safeguard measures,has a certain guidance and operational.