The Financial Innovation Of Commercial Banks In Big Data Environment

With the rapid development of Internet,the overall scale of Internet finance has exploded with its superiority on threshold and flexibility.And in the information era,the financial risks become more diverse and more complex.These factors make the commercial banks’ monopoly in the financial market weakly,commercial bank’s assets and net profit grow more and more slowly,commercial banks must accelerate the progress of financial innovation and the transformation of business model.Since 2013,the commercial banks made some innovation in the field of Internet finance and "big data",but the process of financial innovation and the transformation is slowly,compared with Internet companies,and the effect is need to be investigated.Because of its asset scale is too large and complicated management program is complicated.This article focuses on this situation,first,through the analysis of operating data and market competition conditions of commercial banks of China,investigating banking market environment in China,innovation resources and drive of commercial bank financial.Second,by hand-collecting existing commercial bank financial innovation based on Internet and big data,analyze the innovation motivation and innovation path of commercial banks;Finally,analyzing the direction of commercial bank financial innovation,business model innovation direction and financial product innovation direction based on the basis of the actual situation and the financial innovation theories.On the whole,this paper studies the commercial banks’ financial innovation in the Internet and data by addressing three questions: "what","why" and "how to continue".