Research On The Development Strategy Of Shibao Iron Mine Group

Steel industry as the basic industry of economic development.It has an important meaning for China in the period of industrialization.In recent years,China's steel production has been in the forefront of the world.However,with the deterioration of the international economic situation,limited excess production capacity and strict supervision,the development of many mining companies including ShiBao Iron Group have been affected.Therefore,it is necessary to combine our own development characteristics and status,take advantage of various advantages and opportunities.Analyzing our own development strategies is also necessary to realize sustainable development of iron ore enterprisesAs one of the largest local iron ore concentrate production enterprises of Inner Mongolia,Shibao Iron ore Group experienced four development stages.They are stages of township enterprise,township and state-owned joint operation,state-owned and private joint-stock.In the early stage,the company only involved in iron ore acquisition,However,the company has made a qualitative leap by exploring foundry industry,agriculture and tourism simultaneously.Now,Shi Bao iron ore Group faces many new problems,such as a downturn in the macroeconomic situation,large Consume of resources reserves and urgent management level.How to breakthrough development bottleneck,examine strategic positioning and selection,will directly determined the continued healthy development for Shibao Iron Group,Based on the above background,this article uses the theory analysis.PEST analysis,SWOT analysis and porter five model to study on the development of Shi Bao Iron Group.All of these are helpful to achieve the goal of studying the development status of Shibao iron ore Group systematically.Specifically,this paper,on the basis of relevant theories,take Shi Bao iron ore Group as an example,gives an deep analyze to the development course and current situation of the group.Then it analyzes the macro environment and industry environment of the group through the PEST analysis method and the bottom mode.Next,SWOT analysis is used to study the development of Shibao iron mine industry.Finally,the development strategy of Shibao iron mine group is located,and the relevant safeguard measures are also put forward in order to ensure the smooth progress of the strategic target.The research is of great significance to the development of Shibao iron ore Group and other industry companies.Through the study I found that although the government gave some relevant local policy support in the process of development for Shibao Iron ore Group,the development of the enterprise has been limited by the international economic situation changes,homogenized competition and overcapacity problem.Shibao Iron ore Group has a large reserve and production cost is lower than the average of its peers,and the iron concentrate produced is a high quality product with low sulfur and low phosphorus.In order to make sure the smooth implementation of the strategic objectives,Shibao Iron Ore Group should re-examine the development of internal management work,such as the enterprise strategy,attaches great importance to the concept of change,raises the ability of independent innovation,strengthen the business diversification development,industry and ownership reform,financing guarantee,human resource management.internal management.