Real Estate Internet Marketing Model Strategy Research In Four-tier Cities

With the continuous development of e-commerce,Internet marketing as an important part of e-commerce has also been applied.Its traditional publicity as a template,which is combined with modern information network platform,forming architecture style marketing model.Real estate companies during corporate marketing,when the traditional marketing model and the network marketing combined business marketing can play a very significant advantage,both are often able to complement each other,on the economic and corporate image-building benefit,for the four-tier cities real estate enterprises,especially,how to effectively use the computer information technology to provide visibility,wider audience,get high salesIn this paper,the use of literature analysis,qualitative analysis and case analysis,based on the real estate business of network marketing Analysis on Present Situation three or four lines,combined with practical,concrete solutions proposed.Includes four parts: part of the background and significance of this paper,an overview of the content,and research questions are introduced.The second part of network marketing concepts and features,as well as its advantages as compared with traditional methods for comparison.The third part of the current marketing situation for three or four lines of real estate business,based on the actual model using SWOT analysis,a detailed analysis of its opportunities and challenges,with the ability and level of content.The fourth part of the first research paper on the basis of practical problems related to the proposed corresponding strategies and suggestions.