The Procurement Investigation Of Harbin Brewery Group In Supply Chain Environment

In the increasingly fierce competition in the beer industry,Harbin Beer group company through the implementation of brand strategy and marketing strategy,has become a leader Chinese beer on the market.With the rapid development of the global economic integration and the integration of the beer market,the increasingly fierce competition between enterprises.Tsingtao,Budweiser,Kaiser,snow,Yanjing famous etc.more and more enterprises have to seek cooperation partners,the implementation of the overall supply chain management has risen to the strategic management of enterprises.The introduction of supply chain management to further enhance the beer industry competition fierce degree.At the same time,because of Harbin Beer Group acquired numerous branch,after the business expansion,in order to ensure the efficient operation of the procurement system,length must be from the overall thought,establish a new system of supply and demand.Choose the excellent trustworthy supplier,give more business,so the integration of material purchasing,and ultimately achieve effective management,reduce the cost and achieve more enterprise win-win effect.This paper uses the method of comparative literature research method,research method,combining theory with practice,it introduces the development situation of the Harbin Beer group industry,based on the analysis of group purchasing management present situation,discovers the existence Harbin Beer group purchasing strategy for the problem,and the analysis of the causes from the price,the market structure and the status of supply and demand raw materials,and the angles of the corresponding problems,the Countermeasures for improving the final Harbin Beer group purchasing management from several aspects put forward selection and optimization of purchase procedure optimization,content optimizing,procurement suppliers.In the implementation of the implementation of the last chapter of procurement management personnel security,purchasing management strategy resources protection two aspects and puts forward some suggestions on implementing Harbin Beer group under the environment of supply chain procurement management.This paper makes a full analysis on Harbin beer group purchase business,combined with the company development practice and put forward the optimization of procurement management advice,and includes organizational structure,business process and supply chain enterprise customer demand management to establish a bridge of communication and coordination for Harbin's procurement system.At the same time,the same type of enterprise purchasing management optimization,enhance the system of supply chain,improve corporate profits also has a certain significance.