Research On The Development Strategy Of Q Cater Construction Co.,Ltd.

With the rapid economic development of China,Chinese catering industry has been achieved great accomplishments for the developed in a high-speed growth during these years.Since 2012,the great changes of external environment have brought Chinese catering industry into a bottleneck period.Especially,the winter of high-end catering industry is become more and more cold.To be one of them,Q catering company is also mauled heavily.At these time,the company decide to change the aim customer for the man form high-end businessman to the mass Consumption.Because of the early changing,Q catering company gets more competitive advantages.To protect the competitive advantages,it has to make sure the complicated external environment,and establish the development strategy for the development of it.It is important to and could help the company to clearly the development direction and developed smoothly.The paper use the modern strategic management theory to establish the development strategy for Q catering company and the safeguard measure.The PEST shows the external environment form polity,economic,socio-culture,science and technology,even analysis the custom and the competitor.Show the internal resources by organization structure,finance,human resource and marketing service.Through the analyses of the enterprise’s opportunities and threats in the external environment,and the SWOT analysis,the paper presented the company’s development strategy formulated principles,and gives the Group’s overall strategic positioning,strategic objectives,strategic focus and specific strategic planning.Finally,the implementation safeguards for the strategy are being proposed.