A Empirical Study On The Differences Of Urban Management Perception Evaluation Between Citizens And Tourists In Media Times

The "double effect" of the mass tourism era and the media era makes the tourists become an important force of another city management evaluation other than the public.How can the urban management better adapt to this background change become the practical problem to be solved urgently.Due to the particularity of the public and the tourist groups,there are differences between the two groups in the evaluation of urban management perception,The public living in the city for a long time,while the tourists are short-term nature of the play,the two groups of urban management contact time,contact range and so are different.At the same time,there are relatively few researches on the combination of urban management evaluation and self-media.Therefore,it is necessary to analyze the perceived differences between the public and the tourists as one of the factors that affect the urban management evaluation,Further influencing the influencing factors of urban management evaluation,and it has certain research value for the urban managers of government and tourist cities.Based on this reality,this article first reviews the core concepts and theoretical foundations of this study,then summarizes the research status of urban management and self-media,the related research of urban management evaluation and the theory of customer perceived value.Follow-up research lays a solid foundation for research,but also lays the analytical train of thought for the establishment of a theoretical model of urban management perception evaluation.Secondly,based on the analysis of the value of tourism perception,the author takes Hangzhou as the research area,and crawls a lot of content related to Hangzhou city management from the more popular microblogging platform,and combines the random interview with Rooting the method of coding and summarizing the fragmented data,combined with the customer perceived value scale analysis,design and improve the city management awareness evaluation of the initial scale.After researching,this paper summarizes the urban management perceptions of citizens and tourists into six dimensions:quality value,service value,risk value,efficiency value,cognitive value and emotional value,and 24 items.The data were analyzed by descriptive statistical analysis,factor analysis and independent sample T test,and the composition dimension of urban management perception was identified,and the comparison between citizen and visitor perception was analyzed by using SPSS software to analyze the data.difference.Through empirical analysis,the main conclusions of this study are as follows:(1)From the media age,the evaluation of urban management and management of tourists in Hangzhou is multidimensional,which is composed of six dimensions,namely,quality value,cognitive value,service value,risk value,efficiency value and emotional value.(2)The perception of urban management in the two groups of citizens and tourists is relatively high,but there are some differences.(3)Through the independent sample T test,the analysis showed that there were significant differences in perceived quality factors,perceived risk factors,perceived efficiency factors and perceived cognitive factors among the citizens and tourists,and there were significant differences in sensory affective factors,There is no significant difference in perceived service factors.Among them,the difference of perceived quality factor is mainly reflected in the urban greening level and urban infrastructure construction.The difference of perceived risk factors is mainly reflected in the different perception of the security environment.The difference of perceived efficiency factor is mainly reflected in the traffic situation and the media complaint The difference of perceived cognitive factors is mainly reflected in the application of intelligent urban management and the negative opinion of the media.The difference of sensory affective factors is mainly reflected in the expression of love and the difference of urban life or play.At last,in the light of empirical conclusions and analysis,this study analyzes the reasons for the formation of the difference between the two groups of citizenship and tourists,and proposes targeted promotion strategies in order to continuously improve the evaluation of urban management and enhance the level of urban management.