The Study On The Development Strategy Of WZ Real Estate Company

The real estate industry is a comprehensive industry related to the people’s livelihood and the people’s livelihood.It is also the pillar industry of China’s economic development.At the same time,it is also the topic of the highest concern in the whole country.The real estate plays a decisive role in the development of China’s national economy and social life.The real estate industry’s health Development or not directly related to China’s national economy can be stable and rapid development;the other hand,the problem of unrealistically high prices are directly related to the general public,especially the youth generation of life happiness.The complex and changeable socio-economic situation poses a challenge to the development of real estate enterprises.How to grasp the opportunities in the fierce market competition,avoid risks,seek good and fast development,need comprehensive,in-depth,accurate and comprehensive judgment The current development trend of China’s real estate market,the scientific development of the company’s development strategy to build the company’s dominant industries and core competitiveness,to achieve the leap-forward development of enterprises.Therefore,this study uses the relevant theory of enterprise strategic management,from the current macroeconomic policy environment and industry development problems to start with WZ real estate company as a case,the WZ real estate company internal and external business environment,SWOT,market strategy and other aspects of a systematic analysis,And accordingly to choose the appropriate development strategy for WZ real estate company,and then put forward specific strategic development goals and implementation measures,and for the actual development of the company’s actual implementation of the strategy to ensure that the implementation of security measures to ensure that all strategic objectives can be implemented,To adapt to market adjustment and upgrading of the trend,to create sustainable development of the core competitiveness of enterprises for the long-term development of enterprises to open new space.Based on the analysis of the status quo of the development of WZ real estate company,the paper puts forward the basic goal of "entering the top 100 national real estatedevelopment enterprises" in 2017-2027,and puts forward the principle of "steady operation",highlighting the "city operation expert" Construction of future life,"the strategic positioning,to" quality-oriented,quantity-based,strong as the key link,big way"development,adhere to the real estate development as the main business,increase the diversification of industrial chain,Promote the development of agriculture,tourism,pension plate pattern,and gradually build the company into a regional first-class,well-known real estate business.According to the strategic planning,WZ real estate company plans to use ten years,adhere to the green residential real estate development as the main line,and further integration of materials supply,decoration construction and other real estate industry chain upstream and downstream efforts to form a large-scale assembly of building materials processing,decoration materials Production of industrial real estate,and actively expand the ecological agriculture,tourism,pension and other forms of real estate development,and strive to become the leader of regional real estate in Wuhan,into the national real estate enterprises 100.