Research On The Distribution Of Interest In The Supply Chain Of Express Terminal Service

With the development of e-commerce,The development of express delivery companies like the Spring shoots,expand fastly.In order to achieve full coverage of the network,Private express companies use the Franchise to join the network,The end of the distribution business agent to the franchisee.But with the development of express delivery industry,the shortcomings of Franchise is coming,for example,Service level of the Franchise is not high,Service efficiency is low,make the express so slow,appear burst warehouse and so on.The main reason for these problems is the franchisee income is not high.Making franchisee the level of effort is not high.So how courier companies to establish a suitable benefit distribution model to encourage franchisees to provide the best level of effort is the key to the problem.At present the research of courier companies and franchisees to form the end of the service supply chain is Mostly qualitative analysis and a small amount of quantitative analysis.Therefore,it is economically valuable to study the distribution of profit distribution of express service supply chain.This article first wanted to find out the relationship between express delivery and service level.Increased service levels affect customer choice,Therefore,according to the logit model design survey questionnaire to investigate the choice of customers under different factors.To find the customer utility function and express market share.Express market share is related to different factors and will change with the factors change.And then according to the principal-agent theory analysis relationship with courier company and the franchisees,Establish a profit distribution model.Using the theory of game theory,the establishment of courier companies and franchisees of the double interest matrix,find the balance point,even if the optimal solution,the biggest profit point.Finally,through the actual case to find its market share and verify the distribution of benefits to find the optimal solution.