A Study On Operation Mode Of Xinyuan Taihu International Healthy City

China's aging population is deepening,and social and economic sustainable development for the development of old-age industry to create an unlimited market prospects.Old-age real estate will be old-age service and the elderly living together to meet the needs of all levels of the elderly groups the urgent need for quality of life,into a real estate development enterprises and life insurance companies pay close attention to areas such as investment and focus.Endowment real estate projects and general real estate development project is different from its target customers are very special,relatively large amount of investment,with a longer payback period,operation and management is more complex.It is urgent to choose the suitable management mode of pension real estate operation and pay attention to social benefit and economic benefit which is suitable for China's national conditions.This paper selects Xinyuan Taihu International Healthy City project business model as an object,firstly Xinyuan Taihu International Healthy City project is briefly introduced,points out the background and significance of the research,makes sure a clear research framework and ideas,summarizes and organizes the current real option application of the theory,market segmentation theory,hierarchy of needs in the pension and other real estate research,in order to sum up the main theories and suitable methods for Xinyuan Taihu International Healthy City project.Then it carries out Xinyuan Taihu International Healthy City project's development background by PEST analysis,study Huzhou City Pension real estate market environment,and compare domestic and foreign pension estate business model.Based on these studies.it will make the general idea of designing Xinyuan Taihu International Healthy City project operation mode,select the path to explore customer base,profit model,proposed members of management and pension services platform operator platform operator,and complete service model design.Finally,the implementation of appropriate safeguards brand marketing,organizational,financial,and other aspects of the system will be written.The results of this paper hopefully be able to provide certain help in the actual operation of Xinyuan Taihu International Healthy City project,as well as to afford some references to research other pension business model of real estate companies.